Numbers

Of the readers who first opened the paper in a week, the share that came back. Counted without cookies or ids: see what is kept.

Browsers that used each of the paper's hooks, per day (each counts once a day). Same rules: no cookies, no ids.

The channel only: the marker on the paper's own links (?ref=), else the kind of site that sent them. Each browser once a day per channel.

Browsers that opened a page of each section, or took one of the paper's files, per day (each counts once a day). Crawlers aren't counted.